In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and let's start conversations that lead to action.
DDB is one of the leading advertising agency networks in the world with 206 offices in 96 countries.
1996 is the year DDB was founded in Romania, first under the name of Olympic DDB, nowadays as DDB Bucharest.
